Grow Your Audience Through Guest Blogging
Starting out, your blog will be practically invisible and you will be unrecognizable to the world. You can post as much content as you want, but it will take a long time before someone recognizes you and your brand as an authority in the space. Knowing the correct people can accelerate this process dramatically. This is where guest blogging comes in!
Here we’re going to take a look at how to grow your audience through guest blogging on someone else’s blog that is far more popular than yours.
First let me tell a story about my own success in this realm. I started my programming blog in late 2014 and had very little traffic for the first few months. This is until I started to network with popular bloggers on my same subject material and then post on their blog under my name. By the beginning of 2015 I had guest posted on four (4) different blogs and saw my audience start to skyrocket. People began to recognize me and my work which established trust. Not to mention these bloggers that I networked with also became more likely to reference material on my blog.
But how do you get into guest blogging? Here are some tips you can follow to locking in a guest post swap with another blogger in your space.
Have Some Quality Posts Under Your Belt
Before you start exploring guest blog opportunities you should have at least a few quality blog posts made on your own blog. This is necessary because often the host of your guest blog will reference other posts on your blog. Not to mention if someone reads your guest post, they will probably be interested in reading other posts that you’ve written.
The blogs you’ve written should be awesome. Don’t try to fill up your existing blog with nonsense. Write some quality posts so your current audience and potential future audience takes you seriously.
Find Relevant Bloggers in Your Space
You should make note of everyone that you might consider to be the competition. In other words, find bloggers that blog about the same things you do. For example, let’s say you blog about shoes. That is a pretty specific subject material. Guest posting on a blog about cooking will be of no benefit to you because visitors of that guest blog are only looking for articles regarding food. Instead you want to find other bloggers who write about shoes.
It doesn’t have to be that specific though. Maybe you write about shoes and you find someone who writes about clothing. Well shoes would be relevant to that other bloggers subject material.
Offer to Swap Posts
Determine a way to contact the person you’d like to swap posts with. Compliment them on their blog or a particular article that they’ve written. Prove to them that you care about the content they produce. After you’ve made them feel good, mention that you write similar content. Remember I mentioned you should have some quality content already produced? Well this is a good time to share it with the potential host. Show them that your content is awesome.
After you’ve learned more about each other, ask if they’d like to swap posts. Tell the host that you can write an awesome post on their blog and they can write one on yours. Why wouldn’t they say yes? I mean you’re friends now right?
Give Them Reason to Stay in Touch
Let’s say all went well and you swapped a post with someone else. Don’t let your relationship end there. If you write further posts, reference the guest post you created if it is relevant. Give your new friend in the relevant space some quality traffic. Chances are they have Google Analytics configured. If they do, they know where the referral traffic is coming from. There is also a good chance that they will do the same for you.
When you’re unknown to the world, one of the best things you can do is get your name out. Become recognizable. Find some people who you follow and admire and reach out to establish a relationship. Getting your posts on other blogs that are hopefully successful is a great way to get in front of an audience.
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