Boost Your AdSense Revenue with These Simple Steps

Monetizing your website, blog or business is almost always a necessity. There are many ways to do this, but a common way is through the use of Google AdSense. The problem with Google AdSense is that it is currently very difficult to earn money from it. Ten years ago before everyone was using it and the algorithms were less strict, it would have been a lot easier to make money.

There are some optimizations that can be done both via a website or blog as well as through the AdSense administrative dashboard to boost AdSense revenue. We’re going to look at some of the things that can be done to increase AdSense revenue significantly.

Limiting Ad Quantity and Choosing the Correct Sizes

As someone new to Google AdSense you might think it is a great idea to get a lot of AdSense units on each of your pages. I mean the more ads the more money right? Wrong!

Per the Google AdSense documentation:

Currently, on each page AdSense publishers may place:

  • Up to three AdSense for content units
  • Up to three link units
  • Up to two search boxes

If you break this rule Google will penalize your website or blog and give you even less in revenue or block you from the AdSense service completely.

Let’s say we go with the three AdSense for content units. I find it to be preference in regards to which sizes to use. I generally stick with the Google AdSense Responsive Banner size since it is responsive and will choose ads based on the size of the parent container.

AdSense Ad Sizes

Image ads will always yield higher profits, but choosing text and display ads will give you a backup solution in case no image advertisements show up.

Optimizing Ad Placement on Your Website or Blog

Ad size and the amount of them isn’t everything. If you don’t place your ads in the right place, you won’t get high bids or a lot of visibility.

When it comes to a web page, there are two parts. There is content that lives above the fold and content that lives below the fold.

Above the fold via Wikipedia:

Above the fold is also used in website design (along with “above the scroll”) to refer to the portion of the webpage that is visible without scrolling.

No matter what, even if the visitor leaves immediately, they will see anything above the fold. This means if you place your advertisement in this area, it will always be seen.

You can probably assume that below the fold means content that is only visible after the user has started to scroll.

My preference in ad placement is two ads above the fold, where one is inline with the content and one is in the right or left sidebars. I also make sure to add an advertisement below the fold in one of the sidebars.

Blacklist Low Paying Advertisers

A lesser known way to boost AdSense earnings is to blacklist all the companies that have a history of placing low bids. We’re going to avoid having the stingy advertisers show their content on our site by making a few adjustments in the administrative dashboard of Google AdSense.

Before visiting the dashboard we need to dig up a list of what advertisers pay low. A short list of some of the low paying CPC advertisers can be seen below:

This list was taken from Tricks Galaxy and a full list can be downloaded by clicking here. The list is similar to what is found on other popular websites. I personally have no idea who curated the original list.

Now we can take the list to the Google AdSense administrative dashboard.

Block AdSense Advertiser URLs

To block websites, navigate to Allow & block ads -> Advertiser URLs or by clicking here.

To be fair, you probably want to double check what sites you’re blocking before copy and pasting from my list or any other. Advertisers can change their policies at any time.

Stop Trying to Trick Visitors for Clicks

Another way to violate Google AdSense’s terms of service and be penalized in potential revenue is to try to trick people into clicking your advertisements. Tricks could include changing colors to blend in with your content making the ads seem as if they are not ads at all. Other tricks could be as shallow as using JavaScript to force clicks on users.

If you want to boost your revenue, do things the proper way by following the rules.


Having a bunch of Google AdSense advertisements on your website or blog generally isn’t good enough anymore. To make any kind of money you generally have to make a few optimizations in both your AdSense dashboard as well as your website.

Limiting the amount of ads you serve and making sure they are shown above the fold is a good start. You can further optimize by blocking low paying CPC advertisers and making sure not to deceive your users for clicks.

These are just some simple steps to boost your AdSense revenue.

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